Musée Pointe-à-Callière: Alley-oop – An Interactive Adventure

The fascinating history of Montreal's back alleys

Alley-Oop invites kids and adults alike to explore Montreal's back alleys in a playful, immersive way. Designed as an interactive exhibition, the experience turns each passage into a playground through visual projections and motion detection. The visitors can move, jump, and test their agility across six themed interactive game stations.

[ The expo has been extended to January 10, 2027! ]

Summer: Colors

Winter: Hockey

Spring: Hungry caterpillars

Fall: Keep your leaf

Brief: a familiar place

Beyond the games, the exhibition uncovers the fascinating history of Montreal's back alleys, the witnesses to the city's urban and social evolution.

The architectural diversity of the buildings, the variety of fences, the vegetation shifting with the seasons, and the local wildlife were all brought to the forefront. The illustrations were designed to blend seamlessly into the scenography and its color palette.

On the main stage, the visual style combines flat color and texture play to recreate the welcoming, familiar feel of a Montreal back alley.

And beyond the main stage, 5 additional visual treatments were created for the pods of the extra game stations.

Watering can

Speedrun

Balloons

Hidden mural

Flower mandala

Illustration mockups were assembled in a 3D software to better understand the optical effects that create the illusion of one continuous alley, even though it was laid out across three walls.

Technical Direction

On the production side, the visuals were built in 3 layers: the first covers the floor and walls shared across all games. The second holds fixed elements that shift with the seasons: foliage, snow, animals. The third layer contains the gameplay elements, like the scoreboard.

Campaing rollout

We also produced a 15-second promotional animation in both horizontal and vertical formats for web and social media, rounding out a complete, cohesive campaign.

The project was developed in collaboration with the Pointe-à-Callière Museum and Electric Playhouse, combining expertise in illustration, animation, and interactive technology to deliver a one-of-a-kind educational and playful experience.

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Illustrations: Studio Conifère
Client: Musée de la Pointe-à-Callière
Technical Direction and Animation: Electric Playhouse

"A fantastic working experience! Amélie is incredibly talented and creative — our project wouldn't have been nearly as beautiful without her illustrations!" »

— Jenny Jodoin, Project Manager at the Musée Pointe-à-Callière

"My sons and I had such a great time at this wonderful expo, Alley-oop. Absolutely loved it!"

— Isabelle, visitor 

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