IA: l'angle mort / AI: the blind spot

A human perspective on an automated world

IA: l'angle mort is the first French-language documentary to expose the hidden dangers of artificial intelligence. In a world where algorithms shape our lives without transparency, the film questions the impact of automated decision-making on equality and social justice.

Brief: an analog visual identity

We designed an art direction and visual identity that pushes back against the typical tech look, leaning instead into an analog, crafted, handmade approach. Inspired by collage, the aesthetic evokes stop motion: choppy animation, imperfect movement, and cut paper textures that call back to the physicality of the human gesture.

Creative direction and visual identity

Photos are treated in duotone and halftone, with rough, irregular outlines, while the illustrations retain a tangible texture. The retro typography, combining Obviously Condensed Bold and Manofa Bold, translates the balance between rigor and expressiveness.

In opposition: colors and texture choices

The desaturated color palette, inspired by paper and the analog world, deliberately pushes back against the futuristic imagery typically associated with AI, keeping the human element front and center.

Artistic Direction, illustrations and Animations: Studio Conifère
Client: Groupe Fair-Play / Télé-Québec
Direction: Myriam Berthelet, Arianna Bardesono

"I wanted to thank you for the IA: l'angle mort project! Thank you for your efficiency and great flexibility. We are very proud of the result and the documentary."

— Marie-Flo Maynard, Producer at Groupe Fairplay

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