Montréal International: Think Montréal

Sustainable innovation at the heart of Montreal's identity

We produced a digital advertising campaign on clean technologies in the Greater Montreal area. The goal: spotlight the potential of a fast-growing sustainable innovation ecosystem. Electrifying transportation, advancing green aviation, reducing the carbon footprint of buildings, rethinking how we grow food — these are the projects driven by a city looking ahead.

Brief: celebrating expertise

As directors, we built a visual narrative from a library of footage sourced from local companies, assembling an inspiring edit through careful image curation and storytelling.

The result is a video that celebrates Montreal, its world-class expertise, and its booming green economy, while positioning the city as a strategic partner for the sustainable transition.

Creative direction and visual identity

The art direction is built around a 3D aesthetic centered on glass materials, as symbols of transparency, technology, and the future. Natural elements, like growing plants, balance out the digital dimension to express the synergy between innovation and sustainability.

The palette is bright, and the visual rhythm evokes a clear, optimistic, living future. Carried by a calm and inspiring voiceover, the campaign invites everyone to take part in a collective project: building a sustainable future, made in Montreal.

Campaign rollout

The campaign was designed from the start to flex across different formats, from 5 to 30 seconds. Each version was crafted to maximize impact on social media. This flexible approach ensured strong visual consistency and a smooth experience across every audience touchpoint

Directors, designers and 3D animation: Studio Conifère
Client: Montréal International
Creative Director and Copywriting Alexandre Emond-Turcotte
Associate Producer and Executive Producer: Andrée-Lyne Jacques
Delegate Producer: David Tomassini
Postproduction: Outpost MTL
Sound Design: Réservoir Audio

"A great collaboration, built on respect and trust. I really appreciated the professionalism just as much as the quality of the work!"

— Céline Clément, Senior Director, Marketing Communications at Montréal International

"You were incredibly creative and responsive throughout the project. David had great things to say about you. The visual aspect was beautifully executed. Bravo!"

— Andrée-Lyne Jacques, Associate Executive Producer at ALT Productions