Halte Villeroy: come discover Centre-du-Québec

A very Ludik family

We designed a large "Where's Waldo?"-style mural for the Villeroy rest stop, in collaboration with Tourisme Centre-du-Québec. The illustration invites visitors to find the members of the Ludik family, a cast of charming characters exploring the iconic landscapes and attractions of the Centre-du-Québec region

Brief: character development

We developed a cast of characters, each one representing a different type of visitor. This playful, educational approach brings the rest stop to life, helping travelers plan their trip in a way that feels fun and interactive.

Signature

At the building entrance, an entire room is dedicated to regional tourism, showcasing the brand's colors and visuals. On a full wall, an oversized colorful map lets visitors discover the municipalities, attractions, and points of interest across the region through an immersive seek-and-find game.

A welcoming environment

Built around a warm, accessible palette, the mural transforms the space into something more than a pit stop. It's a place to explore, learn, and get inspired by everything the Centre-du-Québec has to offer.