La Caisse: Shaping the Future

A tribute to the innovative leaders helping build Quebec's tomorrow

"Influencer l'avenir" is a portrait series initiated by La Caisse (CDPQ), shining a light on the people shaping Quebec's future. Through personal, inspiring stories, the campaign celebrates the vision, innovation, and positive impact of individuals committed to building a more sustainable tomorrow.

Brief: analytical and human

For this series, we created the portrait illustrations of Catherine Bouchard, Senior Director of Global Research at CDPQ. A scientist by training, she embodies the meeting point between analytical rigor and strategic thinking.

Creative direction and visual identity

The creative intent was to capture the depth of her background and the many facets of her role through a visual language that feels both contemporary and grounded in the human experience.

Campaign rollout

These illustrations were adapted across multiple formats, including web video integration, metro advertising, and bus shelter displays, ensuring visual consistency across all channels. This visual work supports La Caisse's mission: to inspire confidence and showcase Quebec expertise on the world stage.